It is a little disappointing that Apple decided to launch the I-Phone in Europe before Asia Pacific. It seems that the 3 billion or more consumers in the region wil have to wait until the 700 million or so Europeans have their play first. Given the innovative and dynamic nature of the Asian marketplace and the overwhelming consumer orientation, this is a little disappointing decision by Apple. This is also true as a result of network issues that exist in Europe in terms of the I-Phone. Clearly the consumer based enterprises that are able to prioritise Asia in the future will win out rapidly, this may not effect Apple short term, but firms who continue to hold this view may pay a price at the register.

Thanks to Dane Anderson for alerting me to this,