We are not really Clashing - Greater China will be the largest market by 2011

We released the Asia Pacific IT Services report today, this has been exciting for me to get it up and running at Springboard Research. The media and client interest is very strong, I do not think I have had such interest in a report in many years. One view from Australia was interesting. See the link below.


Andrew is friend of mine, so we have managed today to have a laugh about it. Honestly the article does misconstruct a couple of issues, the core thing is the growth in China. It is not coming from outsourcing however, China will not outsource, rather from support services and integration services. The traditional model of support moulding to outsourcing does not appear to work in China.

26. March 2008 12:13 by Phil | Comments (2) | Permalink

Link to an interview on Green IT in Australia

We are seeing a lot of activity in Green IT, but it is still difficult to properly define the marketplace, there will be regulation, the key thing is to determine what the regulation is.


26. March 2008 12:07 by Phil | Comments (1) | Permalink

Green IT - Do not make a Camry a Lexus

From my discussions with Vendors and end users, I am finding that there is a disconnect with the concept of Green IT. Virtualisation,DC efficiency,Power Management is a Toyota Camry, Green IT is a Lexus, ie the same car with a different badge and price tag for being green, with the effectively same outcomes.

I am highlighting this as we speak in terms of vendors attitudes, too much overkill and the market gets and walks away, ASP should be a case in point here.

25. March 2008 12:25 by Phil | Comments (0) | Permalink

Going green has to be a full enterprise committment - Including Marketing

I recently received marketing collateral from a very large IT vendor extolling the virtues of an upcoming conference that they were inviting me to (as an end user in part). Sustainability was naturally on the agenda, however the message has not gotten through to their marketing and graphics department. The invite was suitably over-engineered to say the least.

As a result it used twice as much cardboard as was required with no note on the recycled nature of the paper. It highlights that these things need to be full commitments for a service provider, not just a self fulfilling PR tool. I do not doubt the commitment of this firm to Green IT and sustainability, but the message needs to be organisationally spread.

6. March 2008 11:53 by Phil | Comments (0) | Permalink


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