IT Consolidation - Last Year it was Cost Savings, this year, Green IT

Increasingly I am seeing vendors focus on their own virtue in terms of Green IT. IBM, HP, and others have all announced internal IT consolidations to drive green outcomes. This is of course an essential outcome and reflects what has been an extraordinary change over the course of 2007 towards seemingly universal green awareness, not just in IT but across industry. Just look at the greatest born again greenie of them all, Rupert Murdoch.  However if it were possible IBM and others would have undertaken the same consolidation earlier. The guise then however would have been cost savings and efficient use of IT resources. Environmental benefits and cost savings can go together, if something is more energy efficient, then naturally it takes less power, which has double benefits. Don’t be afraid to be up front with both Vendors will need to be sure that they do not raise the cynical eye over these things. Just playing the green card as the flavour of the month can run the risk of over hyping the benefits and creating mismanaged expectations.

7. August 2008 08:18 by Phil | Comments (0) | Permalink

HP and EDS Green IT

Green IT will be one of the key areas of attention from a services line for the merged HP-EDS entity, both have some strengths in the market, whilst it does not solve the HP printer issue (ie the role of a printer being to print ink on paper, both rather negative, though HP is looking to maximise the efficiency), the Data Centre environment and a wholistic all of IT view of the green world will both be areas where HP will be able to enrich capabilities and drive client value moving forward, again, assuming execution.
26. May 2008 15:12 by Phil | Comments (0) | Permalink

Link to an interview on Green IT in Australia

We are seeing a lot of activity in Green IT, but it is still difficult to properly define the marketplace, there will be regulation, the key thing is to determine what the regulation is.,australian-green-it-regulations-could-arrive-this-year.aspx

26. March 2008 12:07 by Phil | Comments (1) | Permalink

Green IT - Do not make a Camry a Lexus

From my discussions with Vendors and end users, I am finding that there is a disconnect with the concept of Green IT. Virtualisation,DC efficiency,Power Management is a Toyota Camry, Green IT is a Lexus, ie the same car with a different badge and price tag for being green, with the effectively same outcomes.

I am highlighting this as we speak in terms of vendors attitudes, too much overkill and the market gets and walks away, ASP should be a case in point here.

25. March 2008 12:25 by Phil | Comments (0) | Permalink

Going green has to be a full enterprise committment - Including Marketing

I recently received marketing collateral from a very large IT vendor extolling the virtues of an upcoming conference that they were inviting me to (as an end user in part). Sustainability was naturally on the agenda, however the message has not gotten through to their marketing and graphics department. The invite was suitably over-engineered to say the least.

As a result it used twice as much cardboard as was required with no note on the recycled nature of the paper. It highlights that these things need to be full commitments for a service provider, not just a self fulfilling PR tool. I do not doubt the commitment of this firm to Green IT and sustainability, but the message needs to be organisationally spread.

6. March 2008 11:53 by Phil | Comments (0) | Permalink


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