The importance of Tier 2 and Tier 3 cities in growing the Indian Domestic IT market

While it’s both important and desirable for services players to have a presence in the metro towns, infrastructural constraints have made it increasingly difficult to operate solely from them. The next popular alternative is to set up base in suburbs like Gurgaon, Noida, Ghaziabad and Navi Mumbai. But this approach has been well utilized and these areas have reached saturation levels, and are no longer considered cheap alternatives. Moving forward, vendors are now looking at Tier-II and Tier-III towns that are not only more cost-effective but also offer a wider geographical reach. While in many cases, the expansion to these towns has been client-driven, often the move has also been made by companies as a part of their market expansion plans.

Government policy is also driving companies to invest in such cities. There is clear intent from the government (both central and states) to increase Special Economic Zones (SEZs) that offer location-based tax sops, over and above the national-level rebates, and the states of Tamil Nadu, West Bengal and a few others have been active in this area. Other benefits include cheaper real estate prices (by 15-20%) than Tier-I cities, rapidly maturing business support facilities and soft loan facilities from the state. Even in terms of human resources, there is availability of qualified professionals from local colleges, albeit usually requiring greater on-the-job training than their counterparts from bigger colleges. This availability is further supported by employees wanting to move closer to their home towns, for lower cost of living.

Springboard Research believes that expanding to the Tier-II and III cities will be key for most service providers in 2008 who are aiming to not only increase business by capturing the domestic market, but also to keep their facilities profitable.

1. September 2008 19:30 by Phil | Comments (0) | Permalink

India as the most competitive services market globally

I have for a long time held the view that the most competitive markets for IT services in the world are the UK, Australia and Canada. This is due to the presence of most MNC service providers as well as locally produced providers of note. From my point of view the baton has changed and now India has the perhaps dubious honour of being the most competitive market. This is a direct result of course of offshoring. Not only does every vendor of note have a presence in India for global delivery, but of course it is the home of the Indian based providers such as Infosys and Wipro. The reason for the acceleration in competitive pressure is that all are focusing now on local leverage to the Indian market, from Infosys to Cap Gemini.
The benefits of this increased competition are clear, innovation of solution and relatively reasonable pricing for end users should be a clear outcome. However it is important to note that not all vendors will survive, the market is not big enough from a services point of view to enable that to happen.

I have for a long time held the view that the most competitive markets for IT services in the world are the UK, Australia and Canada. This is due to the presence of most MNC service providers as well as locally produced providers of note. From my point of view the baton has changed and now India has the perhaps dubious honour of being the most competitive market. This is a direct result of course of offshoring. Not only does every vendor of note have a presence in India for global delivery, but of course it is the home of the Indian based providers such as Infosys and Wipro. The reason for the acceleration in competitive pressure is that all are focusing now on local leverage to the Indian market, from Infosys to Cap Gemini.
The benefits of this increased competition are clear, innovation of solution and relatively reasonable pricing for end users should be a clear outcome. However it is important to note that not all vendors will survive, the market is not big enough from a services point of view to enable that to happen.
28. July 2008 12:58 by Phil | Comments (0) | Permalink

Indian bombings

As many would be aware, there have been some terrible terrorist impacts around the world in recent days from Turkey to India. In India there were two locations including Bangalore, clearly Bangalore is a topical target with the level of affluence and foreign investment. Having literally been in the city the week prior it is important to focus that it will not diminish the role of Bangalore to develop India and the local economy, and it will be a temporay blip for the local IT market. It does place added emphasis on Business Continuity services and ensure that providers are able to communicate with clients how they can manage around tragic and difficult outcomes.

28. July 2008 12:37 by Phil | Comments (0) | Permalink

BPO that really works - Indian Visa process

If anyone else has tried to get a visa from Indian consulates around the world, it is a long and very frustrating process to merely submit a visa. However it has been moved to an outsourcing arrangement, and amazingly it works. A one hour experience was moved to a 1 minute one. Given that it is the Indian government undertaking the process, perhaps it is not a surprise that they have made sure it works seamlessly from end to end. Now to fix the traffic in Delhi, Mumbai and Bangalore.
24. June 2008 22:50 by Phil | Comments (0) | Permalink

An Indian Perspective on the SAP - Business Objects tie up

Business Objects was by far the market leader in India in the BI space following its acquisition of Crystal Decisions for $820 million. Currently, SAP has about 1,400 customers in India, accounting for about 3% of SAP Global's customer base. With this acquisition, SAP will leverage Business Object’s expertise in BI space to boost its customer base, especially in the SME space – the primary focus of SAP in India. With industries like retail, banking and insurance, and manufacturing booming in India, SAP’s strengthening of its product portfolio in the BI space will obviously give it greater advantage over its rivals.  Many of SAP’s target industries in India are also big potential users of BI- so this acquisition can help fuel this industry strategy while also erasing doubts about SAP’s Business Intelligence capabilities.

10. October 2007 07:38 by Phil | Comments (0) | Permalink

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