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For Interactive Marketing Professionals

It's Time To Make Facebook Marketing Work – A Social Computing Report

Best Practices: The Social Marketing Playbook

by Nate Elliott

with Sarah Glass, Sarah Takvorian

  • June 26, 2012
  • Downloads: 298
  • Comments:
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Tags: Customer Experience Management, Social Marketing, Web 2.0, Social Media, Media Mix, Social Computing*, Brand & Product Web Sites, Interactive Marketing Strategy and Process

Why Read This Report

After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to customers, leveraging the entire Facebook tool kit and integrating Facebook into a broader marketing strategy. To accomplish this, interactive marketers must be both an "oracle" who teaches their organization about Facebook and a "gatekeeper" who manages access to the platform. As marketers mature with the social network and Facebook increases its commitment to brands, together they will revolutionize the advertising industry. This report outlines Forrester's best practices for interactive marketers focused on social marketing. It is an update to the report of the same name originally published on November 28, 2011. Keywords: social marketing, media mix, interactive marketing strategy
US $499

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PLAYBOOKS

This is the Best Practices report in The Social Marketing Playbook

TABLE OF CONTENTS

  • Marketers Haven't Cracked The Facebook Code
  • Follow Four Steps To Make Your Facebook Marketing Work

  • RECOMMENDATIONS

    Play Two Roles: Facebook Gatekeeper And Facebook Oracle

  • WHAT IT MEANS

    Facebook Finally Thinks Advertising Is Cool
  • Supplemental Material
  • Related Research Documents
 
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