Roles We Serve

You, first.

We put roles first. That means you first. By aligning our entire team to your agenda, we cultivate a deep understanding of the role you fulfill within your organization and of the challenges and goals that drive you. Work closely with our analysts in a research community that is dedicated to your success.

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We serve 17 professional roles across IT, marketing and strategy, and the technology industry.


As IT undergoes the transformation to business technology (BT), leaders across the IT organization are under pressure to enable business breakthrough via collaboration, become more services-focused, and foster innovation — all while cutting costs and managing day-to-day operations. We partner with the following roles to help them lead more successfully within IT and extend their business impact:


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About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 17 roles across three distinct client segments: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.


Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.


Connect with peers and analysts, share your views, and ask questions on key business issues.


Forrester analysts weigh in on the latest business and technology news.

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