Forrester

For CIO Professionals

Report:To Stay Competitive, Nurture A Culture Of Innovation

Change Management: The Innovation Playbook

Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. Key to success in this role is creating and sustaining an...

• Downloads: 7

For CIO Professionals

Report:Move From Ideation To Innovation

Ideation Process: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

• Downloads: 2
• Rating:

For Security & Risk Professionals

Report:Protect Your Competitive Advantage By Protecting Your Intellectual Property From Cybercriminals

Business Impact: The Data Security And Privacy Playbook

Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

• Downloads: 4
• Rating:

For Sourcing & Vendor Management Professionals

Report:Cloud Contracts Checklist

Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

For Sourcing & Vendor Management Professionals

Report:Addressing Key Obstacles In Setting Cloud Deals

Avoid Frustration By Changing Your Expectations For Cloud Providers

Forrester clients are often anxious to access the rapid provisioning and flexibility promised by providers of cloud technologies, but they too often languish in lengthy legal- and...

• Downloads: 2

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

• Downloads: 1

For CIO Professionals

Report:India Is At A Business Technology Crossroads

Indian CIOs Risk Losing Business Credibility If They Do Not Improve Their Understanding Of BT

A slow but relentless global revolution is sweeping traditional technology management. Historically, only IT organizations delivered technology for employee use. But this is changing: Technology use...

• Downloads: 1

For Enterprise Architecture Professionals

Report:The Forrester Readiness Assessment For High-Performance EA

• Downloads: 2

For CMO & Marketing Leadership Professionals

Report:Manage The Digitization Of Agency Services

Performance Management: The 21st Century Brand Marketing Playbook

To effectively manage agency partners, marketers must reorient themselves to the shifting terrain of the agency landscape. All agencies are digitizing their core capabilities to help clients engage...

• Downloads: 13

For Technology Marketing Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

Vision: The B2B Online Community Playbook

This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

• Downloads: 6

For Market Insights Professionals

Report:The Digital Affluent: A Demographic Overview

North American Consumer Technographics®

Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

• Downloads: 5

For Security & Risk Professionals

Report:Kill Your Data To Protect It From Cybercriminals

Strategic Plan: The Data Security and Privacy Playbook

As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

• Downloads: 71
• Comments: 2
• Rating:

For Security & Risk Professionals

Report:Control And Protect Sensitive Information In The Era Of Big Data

Future Look: The Data Security And Privacy Playbook

This report outlines the future look of Forrester's solution for security and risk (S&R;) executives seeking to develop a holistic strategy to protect and manage sensitive data. In the never-ending...

• Downloads: 102
• Rating:

For Sourcing & Vendor Management Professionals

Report:Services Contract Structure Checklist

Forrester regularly advises clients on contract best practices for outsourcing deals related to application and infrastructure services. In our reviews, we see many instances where clients have...

For eBusiness & Channel Strategy Professionals

Report:Understanding Responsive Design

What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

• Downloads: 22

For Sourcing & Vendor Management Professionals

Report:How To Negotiate A Better Microsoft Office 365 Deal

Concentrate On Who You Are Buying For And How You Want To Buy

As many businesses are now evaluating moving their Microsoft Office applications online and into the cloud as a way of reducing infrastructure and staffing costs, sourcing and vendor management (SVM)...

• Downloads: 2

For Vendor Strategy Professionals

Report:Asset-Based IT Services Shift Service Vendors' Operating Models

Four Crucial Steps To Succeed With Asset-Based IT Services Offerings

Forrrester has previously described why the move to software asset-based offerings has been slow to date and what steps service vendors are increasingly taking in order to successfully grow their...

• Downloads: 6

For Application Development & Delivery Professionals

Report:The Forrester Wave™: CRM Suite Customer Service Solutions, Q3 2012

How The Top 18 Solutions Stack Up

During the past five years, the customer service capabilities of customer relationship management (CRM) suite solutions have greatly matured as vendors have focused on solidifying the foundational...

• Downloads: 60

For Customer Experience Professionals

Report:Best And Worst Of Website Experience, 2011

Benchmarks: The Digital Customer Experience Improvement Playbook

This report is an update to "Best And Worst Of Website User Experience, 2011" originally published on November 18, 2011. This report outlines how customer experience professionals can benchmark...

• Downloads: 93
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:EU Mobile Commerce Forecast, 2012 To 2017

Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as...

• Downloads: 82

For eBusiness & Channel Strategy Professionals

Report:The Evolution Of Global eCommerce Markets

Markets Pass Through Four Phases On The Path To Maturity

Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical...

• Downloads: 89

For eBusiness & Channel Strategy Professionals

Report:Collaborative Advice

Using Digital Touchpoints To Enhance Advisor-Client Relationships

In the past, financial advisors and agents typically didn't involve clients in the advice generation process. They worked their magic behind the scenes and then presented clients with the final...

• Downloads: 49

For Sourcing & Vendor Management Professionals

Report:Assessing Your Company's Application Outsourcing Maturity

Assessment Framework: The Services Sourcing Playbook

As more companies look to external IT services providers to help them both innovate and optimize, they must assess how mature their outsourcing capability is to utilize the right engagement models...

• Downloads: 48
• Rating:

For Application Development & Delivery Professionals

Report:The Forrester Wave™: CRM Suites For Midsize Organizations, Q3 2012

The 18 Providers That Matter Most And How They Stack Up

During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

• Downloads: 66

For Interactive Marketing Professionals

Report:Social Media Marketing In China

How And Where To Tap Into China's Hypersocial Online Population

Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this...

• Downloads: 73