Forrester Research : Analyst : Emily Riley

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

Emily Riley's Research

For Interactive Marketing Professionals
Report: Master The Next Wave Of Social
Nate Elliott, Emily RileyJune 19, 2012
For the interactive marketer, social is both a huge opportunity and daunting challenge. You know you can reach your customers on social channels, but the environment is foreign— it's highl...
- Downloads: 294
- Comments: 4
- Rating:
For Interactive Marketing Professionals
Report: 2012 Interactive Marketing Predictions
Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Emily Riley, Nate ElliottDecember 07, 2011
Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects custom...
- Downloads: 44
For Interactive Marketing Professionals
Report: Topic Overview: Interactive Marketing Maturity
David Truog, Emily RileyNovember 22, 2011
As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing,...
- Downloads: 8
For Interactive Marketing Professionals
Report: The Future Of Interactive Marketing
Shar VanBoskirk, Emily RileyApril 04, 2011
Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower...
- Downloads: 35
For Interactive Marketing Professionals
Report: 2011 Interactive Marketing Predictions
Emily RileyDecember 31, 2010
Flush with cash, interactive marketers will experiment aggressively in 2011, using the careful planning and execution learned in the recent downturn to increase the success rate of innovations. ...
- Downloads: 6

View all of Emily Riley's Research

For Interactive Marketing Professionals
Report: Master The Next Wave Of Social
Nate Elliott, Emily RileyJune 19, 2012
For the interactive marketer, social is both a huge opportunity and daunting challenge. You know you can reach your customers on social channels, but the environment is foreign— it's highl...
- Downloads: 294
- Comments: 4
- Rating:
For Interactive Marketing Professionals
Report: 2012 Interactive Marketing Predictions
Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Emily Riley, Nate ElliottDecember 07, 2011
Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects custom...
- Downloads: 44
For Interactive Marketing Professionals
Report: The Future Of Interactive Marketing
Shar VanBoskirk, Emily RileyApril 04, 2011
Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower...
- Downloads: 35
For Interactive Marketing Professionals
Report: Topic Overview: Interactive Marketing Maturity
David Truog, Emily RileyNovember 22, 2011
As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing,...
- Downloads: 8
For Interactive Marketing Professionals
Report: The Forrester Wave™: Interactive Attribution, Q4 2009
Emily RileyOctober 20, 2009
In Forrester's 44-criteria evaluation of interactive attribution vendors, we found that while no vendor offers a fully formed solution, ClearSaleing, Visual IQ, and Atlas lead the pack. ClearSal...
- Downloads: 4