Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.


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  • For Technology Marketing Professionals

    Report: Your Community Upgrade: From Experiment To Strategic Approach

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking t...

    • Downloads: 9
  • For Interactive Marketing Professionals

    Report: Accelerate Your Social Maturity

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must m...

    • Downloads: 115
  • For Interactive Marketing Professionals

    Report: Power Your Brand Ecosystem With Social Media

    You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers...

    • Downloads: 200
  • For Interactive Marketing Professionals

    Report: Social Media Metrics That Matter

    Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelm...

    • Downloads: 172
  • For Interactive Marketing Professionals

    Report: Social Marketing Spending In 2011

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive m...

    • Downloads: 95
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