Forrester

For eBusiness & Channel Strategy Professionals

Report:Why eBusiness Pros Need A Five-Year Plan

Mobile Services And Technology Development Approaches Must Consider Future Needs

Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

• Downloads: 75
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For Infrastructure & Operations Professionals

Report:Build A Corporate App Store Into Your Workforce Computing Strategy

I&O; Should Manage Mobile Complexity Through A Corporate App Store

Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

• Downloads: 55
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 347
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For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 262
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For Application Development & Delivery Professionals

Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

The Emerging Windows Platform Expands On The .NET Framework

One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

• Downloads: 345
• Comments: 1
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For Application Development & Delivery Professionals

Report:Unify The Digital Experience Across Touchpoints

Future Look: The Digital Experience Playbook

Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

• Downloads: 511
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For eBusiness & Channel Strategy Professionals

Report:Mobile Technologies That Drive Sales

Tools And Technology: The Mobile eBusiness Playbook

New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

• Downloads: 928
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For Application Development & Delivery Professionals

Report:Design Mobile Apps From The Outside In

Policy And Procedures: The Mobile App Development Playbook

This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

• Downloads: 2778

For eBusiness & Channel Strategy Professionals

Report:Online Retailing In Australia 2012: Mobile

For The First Time, Most Local Online Retailers Sell On Mobile

Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to...

• Downloads: 128

For eBusiness & Channel Strategy Professionals

Report:The Coming Of HTML5

Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

• Downloads: 405
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For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 345
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1066
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For eBusiness & Channel Strategy Professionals

Report:Understanding Responsive Design

What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

• Downloads: 570
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:EU Mobile Commerce Forecast, 2012 To 2017

Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as...

• Downloads: 425
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Mobile Banking Solutions 2012

As mobile banking adoption has moved from downstream to mainstream, banks that are late bloomers are rushing to reach competitive parity, while trailblazers focus on exploiting the channel to deliver...

• Downloads: 717
• Comments: 2
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For Interactive Marketing Professionals

Report:Drive Better B2B Content Distribution

Use Mobile, Social, Media, And Sales Channels To Deliver Reach And Engagement

B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right distribution strategy. While...

• Downloads: 367

For Customer Experience Professionals

Report:Digital Design Projects And Spending, 2012

Landscape: The Digital Customer Experience Improvement Playbook

During the past few years, Forrester has seen tremendous momentum for digital design projects as digital touchpoints proliferate. And the trend held true this year, too: A recent survey of...

• Downloads: 322
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For eBusiness & Channel Strategy Professionals

Report:Mobile Measurement Is An eBusiness Imperative

Performance Management: The Mobile eBusiness Playbook

Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not...

• Downloads: 349
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For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 3766

For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 582
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For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

Organization: The Mobile eBusiness Playbook

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 271
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For eBusiness & Channel Strategy Professionals

Report:Mobile Mandate For eBusiness Professionals

Business Case: The Mobile eBusiness Playbook

Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

• Downloads: 724
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us"...

• Downloads: 256
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For Consumer Product Strategy Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

• Downloads: 455
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For CIO Professionals

Report:Governments Embrace New Modes Of Constituent Engagement

Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged

One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...

• Downloads: 243
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