For eBusiness & Channel Strategy Professionals

A Systematic Approach To Mobile Strategy – An Empowered Report

Strategic Plan: The Mobile eBusiness Playbook

Why Read This Report

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something with SMS." Success in mobile demands a systematic approach, beginning with understanding your customers or target audience via their Mobile Techno graphics® Profile. Next, determine your objectives — to grow revenues or cut costs — and then build a strategy based on your desired offering, willingness to engage distribution partners, and level of corporate commitment to mobile in order to achieve those objectives. Once you have completed these three steps, then — and only then — should you choose technologies to implement these strategies and achieve your objectives. This report is an update to "The POST Method: A Systematic Approach To Mobile Strategy" originally published April 9, 2009, and outlines the full POST process. This report outlines the strategic plan of Forrester's solution for eBusiness and channel strategy executives working on their mobile eBusiness strategy and is designed to help you boost customer value through mobile services. Keywords: mobile, mobile POST, mobile technographics, POST
US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.


About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.


Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.


Connect with peers and analysts, share your views, and ask questions on key business issues.


Forrester analysts weigh in on the latest business and technology news.

  • Register
  • Call +1 617.613.5730