Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.


Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.


Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

Stephen Powers's Research

  • For Application Development & Delivery Professionals

    Report: Drive Business Transformation With Digital Customer Experiences

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D;) leaders of front-office, web, mobile, and digital development must step up t...

    • Downloads: 950
    • Rating:
  • For Customer Experience Professionals

    Report: Contextualization

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — a...

    • Downloads: 308
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report: It Ain't Personal; Get Up Close And Contextual

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the ...

    • Downloads: 214
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report: Unify The Digital Experience Across Touchpoints

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, go...

    • Downloads: 800
    • Rating:
  • For Application Development & Delivery Professionals

    Report: Four Questions Guide Web Mobile Content Management Plans

    As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown expo...

    • Downloads: 753
    • Comments: 2
    • Rating:
View all of Stephen Powers's Research

Stephen Powers's Planned Reports

Apr 2013

Report: Digital Experience Business Case

This report discusses business outcomes companies look to achieve with digital experience technologies, potential revenue/cost savings opportunities, and setup and operational costs. It will als...

Clients who work with Stephen Powers also work with:

 
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