Forrester Research : Analyst : Thomas Husson

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Thomas Husson

Principal Analyst serving Consumer Product Strategy PROFESSIONALS

Find Thomas on:
Blog: Consumer Product Strategy Blog

Thomas serves Consumer Product Strategy Professionals. His research covers mobile consumer content and services and mobile strategy for non-telecom companies. Additionally, he covers mobile location and focuses on the evolving mobile ecosystem; the impact of new entrants in the mobile space; mobile services; mobile media and content; mobile Internet and applications; mobile commerce and payments; and mobile marketing and advertising. Thomas' research and analysis have been widely cited in publications including International Herald Tribune, the BBC, Reuters, AFP, Les Echos, Le Monde, and Il Sole 24 Ore.

Previous Work Experience

Thomas joined Forrester in August 2008, bringing more than 10 years of experience in the mobile industry. Thomas spent four years at JupiterResearch as a senior mobile analyst and six years at Bouygues Telecom (the third French operator), first as Internet product manager and then as mobile multimedia product manager. Thomas also worked in the financial services sector in Milan, Italy for one and a half years. He has been a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas has degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and from Science Po Paris (Institute of Political Science).

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Emerging Media, Emerging Methods, Google, Mobile Advertising, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Services, Telecommunication Services, eCommerce

Thomas Husson's Research

For Consumer Product Strategy Professionals
Report: The Mobile Application Life Cycle
Thomas HussonMay 18, 2012
The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe. H...
- Downloads: 253
- Comments: 3
- Rating:
For eBusiness & Channel Strategy Professionals
Report: Forrester's Mobile Maturity Model
Thomas HussonMay 10, 2012
Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? This report outlines the capabilities assessment of Forrester's solution for...
- Downloads: 38
- Rating:
For eBusiness & Channel Strategy Professionals
Report: 2012 Mobile Trends For eBusiness Professionals
Julie A. Ask, Thomas HussonMay 02, 2012
Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...
- Downloads: 212
- Comments: 1
- Rating:
For Consumer Product Strategy Professionals
Report: Drive Product Innovation To Mature Your Mobile Strategy
Thomas HussonApril 06, 2012
Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovatio...
- Downloads: 56
- Rating:
For Consumer Product Strategy Professionals
Report: 2012 Mobile Trends For CPS Professionals
Thomas Husson, Julie A. AskFebruary 09, 2012
Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...
- Downloads: 49
- Rating:

View all of Thomas Husson's Research

For Consumer Product Strategy Professionals
Report: The Mobile Application Life Cycle
Thomas HussonMay 18, 2012
The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe. H...
- Downloads: 253
- Comments: 3
- Rating:
For eBusiness & Channel Strategy Professionals
Report: 2012 Mobile Trends For eBusiness Professionals
Julie A. Ask, Thomas HussonMay 02, 2012
Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...
- Downloads: 212
- Comments: 1
- Rating:
For Consumer Product Strategy Professionals
Report: Mobile Payments Enter A Disruptive Phase
Thomas HussonMarch 31, 2011
The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the di...
- Downloads: 72
For Consumer Product Strategy Professionals
Report: Western European Mobile Forecast, 2011 To 2016
Thomas HussonDecember 15, 2011
The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016...
- Downloads: 62
- Rating:
For Consumer Product Strategy Professionals
Report: The Global Mainstreaming Of Smartphones
Charles S. Golvin, Thomas HussonSeptember 15, 2011
In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone p...
- Downloads: 50