For Consumer Product Strategy Professionals

The Tablet-TV Connection

Why Read This Report

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV, including cable, broadcasting, advertising, and consumer electronics manufacturing and retailing. Product strategists should read this report to understand consumer behavior related to tablets and TVs as well as to understand what new product experience opportunities exist for the tablet-TV connection. In addition, this report addresses emerging innovation in "social TV" and tablet-TV commerce by startups such as GetGlue, Miso, and Viggle and gives insights into what their relationships to platform players such as, Apple, Facebook, and Google will be in the future. Keywords: Apple, iPad, tablet, tablets, TV, television, social TV, Miso, GetGlue, Shazam, IntoNow, Yahoo, TV everywhere, Viggle, t-commerce, tablet commerce, Amazon, Kindle Fire, Microsoft, Google, Google TV, Android, Facebook

This document is not available for individual purchase.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

Targeted Solutions

Analysts focused on your challenges.
Deep understanding of your business.
Independent research-driven guidance.
Custom consulting engagements.


  • Tablets Are A Disruptive Entrant To The Digital Home
  • The Tablet-TV Connection Is Largely Complementary
  • Product Strategists Begin To Exploit The Tablet-TV Connection

    Design Products That Exploit The Tablet-TV Connection

    The Tablet-TV Connection Is Up For Grabs From Any Platform Player
  • Supplemental Material
  • Related Research Documents


About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.


Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.


Connect with peers and analysts, share your views, and ask questions on key business issues.


Forrester analysts weigh in on the latest business and technology news.

  • Register
  • Call +1 617.613.5730