Forrester

For Interactive Marketing Professionals

Tool:Marketers Can Tap Consumer Trust In Offline Channels To Bring Consumers Online

For Consumer Product Strategy Professionals

Blog:QR Codes - How Will You Drive Awareness? A Local Case Study

I was walking through DuPont Circle in Washinton DC last week. I stumbled upon Axis Salon. I was so intrigued by the glass storefront that I had to hang up the phone and stare. The salon front was...

For Application Development & Delivery Professionals

Blog:Adobe Seizes The Day

Adobe has gotten into the content management business, with its announcement earlier today of its intent to acquire Day software for $240 million. Day —with its WCM, DAM, and collaboration...

For Interactive Marketing Professionals

Tool:US 2D Bar Code Adopters

For Business Process Professionals

Blog:Advanced Analytics Help You Nurture Customer Service Excellence

Superior customer service is an ethos that pervades the best companies. Everybody who comes into contact with the customer must go that extra mile to make sure customers’ needs come first....

For Technology Marketing Professionals

Blog:Microsoft's Blah Tablet Strategy

Steve Ballmer's presentation to financial analysts this Thursday deserves a special place in the business wing of the Museum of FUBAR. After months of Apple iPad commanding the attention of, oh,...

For Vendor Strategy Professionals

Tool:"Cautious Optimism" Defines Insurer Sentiment In 2010

For Technology Marketing Professionals

Blog:Want To Be Bought? Then Talk Cloud

Continuing my musings about the impact of cloud on our industry (see last week’s blog), I’m in the middle of a cloud project where we are identifying and profiling potential channel...

For Infrastructure & Operations Professionals

Tool:Most Commonly Cited Cloud Platforms

For Chief Information Officer Professionals

Blog:Turning Good Ideas Into Real Innovation: The Forrester Innovation Heat Index

In addition to the work I've been doing on enterprise mobile strategy with Ted Schadler, I'm also working with Bobby Cameron and Chip Gliedman on innovation. The pressure to innovate has...

For Vendor Strategy Professionals

Report:Algeria Project Database

These are the data tables for the report, "Algeria Industry Opportunity." The report provides a comprehensive overview for vendor strategists of vertical industries in Algeria in order to address...

For Consumer Product Strategy Professionals

Blog:Why are folks so interested in Apple's ad inventory?

It has the potential to be more valuable than inventory on many phones. Why? People who own smartphone devices are more active on their cell phones than your typical cell phone owner. For simpler...

For Sourcing & Vendor Management Professionals

Tool:Matching Service Providers To Desktop Managed Services Evolution Needs

For Chief Information Officer Professionals

Blog:Unscrew Your Light Bulb!

Rollin Ford has one of the toughest CIO jobs on the planet. He leads a global IT team in one of the world’s largest companies by revenue and employees, a company that has earned a reputation...

For Application Development & Delivery Professionals

Report:Avoid Process Data Headaches: Align Business Process And Data Governance Initiatives

Today, enterprises swim in an endless ocean of business data used to power mission-critical business processes, executive decisions, corporate policies, and business rules. Many organizations kick...

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For Enterprise Architecture Professionals

Blog:How Do You Articulate Business Strategy?

One of my current research projects is to define how EA teams capture and express business strategy. Early in the process I am finding a lot of variation in how organizations articulate strategy. In...

For Market Insights Professionals

Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, Q2 2010 (US)

Forrester conducted an online survey fielded in May 2010 of 4,001 US online users ages 18 to 88, as a subsegment of the Online Benchmark Survey population. For results based on a randomly chosen...

Discussion:Resources for understanding country risk for outsourcing?

What are your sources for getting information to assist with assessing outsourcing risk in different countries?  What approaches do you take to communicate country risk to your internal...

For Technology Marketing Professionals

Blog:Some Busy Weeks Researching Content Management

Peter O'Neill here. As well as working the end of our fiscal quarter (yes, we analysts must also meet targets), I’ve been busy in the past few weeks getting ready for our upcoming Marketing...

For Interactive Marketing Professionals

Tool:How Companies Make Sure Users Can Find Their Facebook Pages

For CIO Professionals

Webinar:Managing Portfolios Of Business-Process-Oriented IT Services

An increasing number of IT executives aim to increase the business-process-orientation of their organizations. But despite these efforts business process improvement initiatives live largely outside...

For Vendor Strategy Professionals

Report:China Cloud Storage Services Report

The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

For eBusiness & Channel Strategy Professionals

Report:B2B eBusiness: Preparing For Online Liftoff

As more and more traditionally nonconsumer brands begin to move online, questions abound: How do we sell online? What do we sell to — or how do we service — our customers online? How do...

• Downloads: 2

Discussion:Modernization Decisions: Migrate, Rewrite, Or Replace A 40-Year-Old Assembler Application?

Based on this first article, 'Application Modernization Decisions' is going to be a great series, providing pragmatic guidance to companies wrestling with complex issues. This level of detail should...

For Consumer Product Strategy Professionals

Blog:Why and Where Apple Should Innovate with iPhone OS 4

Everyone agrees Apple is innovative. Even mobile industry insiders reluctantly admit Apple is now a leader in mobile. But one set of innovation isn't enough, especially in the competitive mobile...