For Consumer Product Strategy Professionals

Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Why Read This Report

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their companies, the majority are struggling with how to actually measure its success or failure. This report addresses the performance management of Forrester's solution for product strategists working on open innovation by showing them why it's important to measure innovation and how to break down macro business objectives into smaller, more manageable micro objectives that can be measured in a meaningful way. Keywords: open innovation, disruptive innovation, innovation metrics, innovation, digital disruption, co-creation, social co-creation, business objectives, investment, ROI
US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.


  • Measuring Innovation Success Is A Challenging Necessity

    Focus On Micro Metrics For Insight Into Incremental Program Success
  • Supplemental Material
  • Related Research Documents

Also in the collection: The Open Innovation Playbook



About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.


Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.


Connect with peers and analysts, share your views, and ask questions on key business issues.


Forrester analysts weigh in on the latest business and technology news.

  • Register
  • Call +1 617.613.5730