For Consumer Product Strategy Professionals

Assess Your Co-Creation Readiness

Assessment: The Open Innovation Playbook

Why Read This Report

Product strategy professionals increasingly recognize the value of social co-creation engagements to involve the customer directly in the product development process and how this fits into the broader context of open innovation. Empowered product strategists see how existing social media assets offer an opportunity to begin listening to and embracing their customers for this purpose. To turn social media assets into social co-creation assets, Forrester has developed a social co-creation adoption tool, which consists of three modules. First, use the social asset tracking scorecard to identify social media assets in use and score assets as they mature into co-creation tools. Second, calculate your social co-creation maturity index using our formula, and map your index to the social assets in use to identify next steps. Finally, refer to the social co-creation action plan to develop each individual social asset into social co-creation assets that can help your company develop better products with a greater chance of success in the marketplace. This report is an update to "How To Turn Social Media Assets Into Social Co-Creation Assets," originally published in December 2010, and provides product strategists with tools to assess their capabilities for leveraging existing social media assets for co-creation. Keywords: social media assets, social co-creation, co-creation, social co-creation strategy, consumer product strategy, product creation, Groundswell, listening platforms, competitive intelligence, embracing, Facebook, Twitter, Walt Disney World, maturity index, social co-creation adoption tool, Ford
US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.


  • Leverage Existing Social Media Assets For Social Co-Creation
  • Identify The Social Media Assets You Have That Can Enable Co-Creation
  • Map Your Assets And Co-Creation Maturity To Identify Your Path
  • Implement A Social Co-Creation Action Plan

    Use Our Tool To Build And Track Your Social Co-Creation Strategy
  • Supplemental Material
  • Related Research Documents


  • Models & Calculators:

    Forrester's Social Asset Tracking Scorecard

Also in the collection: The Open Innovation Playbook



About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.


Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.


Connect with peers and analysts, share your views, and ask questions on key business issues.


Forrester analysts weigh in on the latest business and technology news.

  • Register
  • Call +1 617.613.5730