PLANNED RESEARCH

Below are upcoming Forrester reports and surveys. Please note that this list does not include Quick Takes, which are driven by market events and/or client Inquiries. Dates, titles, authors, and topics of our planned research are subject to change at any time.

  • July

    2012

    • Report:

      Executive Overview: The Content Management Playbook

      This is an Executive Overview of the Content Management Playbook for Enterprise Architects.

    • Report:

      Actionable Identity Intelligence Protects Big Data And Zero Trust Identities

      Part of: Establish effective security processes to keep your assets safe

    • Report:

      Canada Tech Market Outlook For 2012 And 2013
    • Report:

      Organizing For World-Class B2B eCommerce

      Details to follow.

      Part of: Operate profitable, global digital channels

    • Report:

      Design Your Contact Center From The Outside In
    • Report:

      "Case Study: Morgan Stanley Smith Barney Rolls Out Social Networking For Its Financial Advisors.”

      Part of: Optimize multichannel sales and service

    • Report:

      Track Tech Trends That Can Transform Business Strategies

      Technology is the foundation for the CIO and BT organization’s contribution to the success of the enterprise. And it is the dream of most CIOs that they partner with the other business organizations to co-create a business strategy. Indeed CIOs and IT leaders are expected to bring an understanding of technology trends to the strategy table. This section of the BT Strategic Planning playbook identifies the most important technology trends Forrester believes will impact business strategy. Use this report to identify the technologies you and the strategy team need to track and understand. This knowledge will ensure you can provide insight into how these technologies provide new strategic opportunities or potentially threaten existing strategies. Through regular updates we’ll keep CIOs connected with the technology trends that matter.

    • Report:

      Cloud SaaS Wave 2012
    • Report:

      Enterprise Wave 2012
    • Report:

      BI Build/Buy Doc
    • Report:

      Case Study: State Farm

      Details to follow.

      Part of: Optimize multichannel sales and service

    • Report:

      Case Study: Zions Bank

      Details to follow.

      Part of: Optimize multichannel sales and service

    • Report:

      Information Archiving And Governance: A Market In Transition

      Part of: Ensure proper governance and oversight to manage risk

    • Report:

      Emerging Technology Enables Business Evolution

       

      Emerging information technology (IT) has been a key enabler of business evolution since the 1950’s and shows no signs of letting up. As we move into the age of the customer, technologies such as mobile, social, cloud and advanced analytics, to name a few, are creating new systems of engagement, overturning old business models and driving leaders to new levels of efficiency. The pace of change is daunting however and many firms struggle to understand the impacts of emerging technology on their business and which opportunities they should pay attention to now. Enterprise Architects (EAs) are at the center of this struggle as they have a responsibility to understand technology evolutions and recommend strategies to capitalize on opportunities. This report enables EAs to understand the impacts of emerging technology and take early steps to identify and communicate opportunities.

       

    • Report:

      Stakeholder Profile: Sales Training Leader

      In order to execute a successful strategy sales enablement strategy, many different functional stakeholders must be able to work effectively together.  The ability to start working more effectively across traditional departmental boundaries begins with understanding the roles, responsibilities, and backgrounds of the individuals inside your company who occupy important positions inside your company.  This report provides an aggregate snapshot of what is generally expected from someone leading your company’s sales training function.

    • Report:

      Trends 2012: eBusiness Operations And Customer Acquisition

      Part of: Operate profitable, global digital channels

    • Report:

      NFC's Role In Products
    • Report:

      Optimizing Cross-Device Product Experiences
    • Report:

      Reduce Your Endpoint Attack Surface With Intelligent Application Control

      Part of: Establish effective security processes to keep your assets safe

    • Report:

      Recruit And Retain Top Risk And Compliance Talent
    • Report:

      Brands Must Adapt To Customer's Higher Standards

      description to come

    • Report:

      CMOs Must Lead The Brand Experience

      Part of: Define the future of marketing and branding

    • Report:

      Consumers Demand More From 21st Century Brands

      Details to come

     
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