Forrester

For Market Insights Professionals

Report:Best Practices For Managing A Market Research Online Community

Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different...

• Downloads: 159
• Rating:

For Market Insights Professionals

Report:Combining Survey Research And Behavioral Tracking Creates Deeper Insights

Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study

When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals...

• Downloads: 105

For Market Insights Professionals

Report:Segmenting Customers By Technology Preference

Making Technographics® Segmentation Work

Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...

• Downloads: 106
• Comments: 2
• Rating:

For Customer Intelligence Professionals

Report:Roles And Responsibilities For Social Intelligence

Stakeholder Map: The Social Intelligence Playbook

This stakeholder map helps firms plan and coordinate activities across roles and functions and clarifies task responsibilities to successfully establish a social intelligence discipline. It includes...

• Downloads: 18

For Market Insights Professionals

Report:The Facebook Factor

Quantifying The Impact Of A Facebook Fan On Brand Interactions

Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

• Downloads: 256
• Comments: 4
• Rating:

For Market Insights Professionals

Report:Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

Partnership With Jellyvision Lab Leads To An Engaging Training Module

One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

• Downloads: 13
• Rating:

For Market Insights Professionals

Report:How Using Neuroscience Techniques Can Help Understand The Consumer's Mind

Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions

Market insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...

• Downloads: 30
• Rating:

For Market Insights Professionals

Report:The Marketing Of Market Insights: How To Build Internal Relationships And Influence

Market insights professionals often face challenges in building awareness and influence within their companies. To better understand how market insights can overcome these issues, Forrester spoke...

• Downloads: 50
• Comments: 1
• Rating:

For Market Insights Professionals

Report:Five Stages To Optimize The Research Process

Research Project Management Checklist Helps To Improve Research Quality, Activation And ROI

Enterprise market insights departments typically spend hundreds of thousands, if not millions, of dollars on research projects. Internal stakeholders leverage the results of these projects to inform...

• Downloads: 17

For Customer Experience Professionals

Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

• Downloads: 20

For Market Insights Professionals

Report:Predictions 2012: What Will Happen In Market Research

Market Insights Professionals' Agenda Topics For 2012 Include Emerging Methods, Insights Delivery, And Collaboration

The market research profession has gone through significant change in the past few years, and Forrester predicts that more is yet to come. In fact, market insights professionals will face some...

• Downloads: 28

For Market Insights Professionals

Report:Segmentation Research In The Intelligent Enterprise

How To Integrate Market Insights And Customer Intelligence For More Powerful Segmentations

Segmentation research is seen as the crown jewel of the research profession, both as a result of its high cost and effort as well as the value of the customer insights it can provide. However, too...

• Downloads: 21

For Interactive Marketing Professionals

Report:Five Easy Improvements For B2B Financial Services Interactive Marketers

Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic...

• Downloads: 13

For Market Insights Professionals

Report:Facing A CSAT Crisis? Use Forrester's ALARM Research Methodology

Process For Market Insights Professionals To Quickly Identify Drivers Of And Solutions To Customer Satisfaction And Sales Issues

Market insights professionals often get confronted with requests for immediate insights when things don't go as planned with customers. This can be something like declining Net Promoter or...

• Downloads: 7

For Market Insights Professionals

Report:How To Build Out A Proactive Competitive Market Intelligence (CMI) Program

Step-By-Step Approach To Help Market Insights Professionals Build Competitive Advantage

By doing proactive competitive market intelligence (CMI), market insights professionals can help their companies build competitive advantage. However, for most market insights professionals, it is an...

• Downloads: 23

For Market Insights Professionals

Report:Proactive Competitive Market Intelligence Builds Competitive Advantage

A Proactive Competitive Market Intelligence (CMI) Program Helps Organizations Better Prepare For Competitive Disruption

It's the decade of disruption, a period in which competitive threats can come quickly and cause rapid, and sometimes irreversible, loss. Blockbuster, Borders, and Circuit City are all companies that...

• Downloads: 16

For Market Insights Professionals

Report:The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack

In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...

• Downloads: 31

For Customer Experience Professionals

Report:The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

Medallia And MarketTools Lead With Strong Performers Close Behind

In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software...

• Downloads: 35

For Market Insights Professionals

Report:Are You Ready For Social Market Research?

Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening

Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

• Downloads: 19
• Rating:

For Customer Experience Professionals

Report:What Three Companies Learned From Conducting Ethnographic Research

Panelists From Bentley Design And Usability Center, Frog Design, And Wells Fargo Share Their Findings

At Forrester's 2011 Customer Experience Forum, panelists from Bentley Design and Usability Center, frog design, and Wells Fargo shared their experiences using exploratory research techniques. While...

• Downloads: 2
• Comments: 2
• Rating:

For Market Insights Professionals

Report:How Prediction Markets Help Forecast Consumers' Behaviors

Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool

Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...

• Downloads: 11

For Market Insights Professionals

Report:How To Design An Effective Voice Of The Customer (VoC) Insights Program

Best Practices In VoC And CSAT Research For Market Insights Professionals

Market insights professionals often carry out customer satisfaction (CSAT) surveys — a key component in voice of the customer (VoC) research — but then struggle to turn results into...

• Downloads: 49

For Interactive Marketing Professionals

Report:The DMP Is The Audience Intelligence Engine For Interactive Marketers

Segmentation has always served as a core underpinning of traditional marketing. The benefits are myriad and well understood by those in the offline world. The very recent advent of the data...

• Downloads: 35

For Market Insights Professionals

Report:A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the...

• Downloads: 20

For Market Insights Professionals

Report:Market Insights Professionals Should Assess Their Firm's Intelligent Enterprise Readiness

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and customer intelligence functions and in time have them...