Forrester

For Interactive Marketing Professionals

Report:The Forrester Wave™: US Interactive Agencies — Strategy And Execution, Q3 2009

R/GA, VML, Sapient Interactive, And OgilvyInteractive Lead With Several Close Behind

Forrester's evaluation of the strategy and execution capabilities of interactive agencies across 39 criteria finds that the market has matured considerably in the past 18 months. The market is now...

• Downloads: 13

For Interactive Marketing Professionals

Report:Use Online Communities For Strategic Insight

Member Opinions Will Strengthen Your Marketing Strategies

Community input offers marketers an intimate — and continuous — understanding of brands, but only if you're willing to listen closely to what members have to say. If you're ready to...

• Downloads: 4

For Vendor Strategy Professionals

Report:Public Sector IT Opportunity: Australia Data Tables

These are the data tables for the report, "Public Sector IT Opportunity: Australia." The report provides a comprehensive background of public sector dynamics in Australia in order to enable vendor...

• Downloads: 1

For CIO Professionals

Report:The Information Workplace Light Burns Brighter

The Vendor Landscape Creates More Opportunity And Complexity

When Forrester introduced the concept of the Information Workplace (IW) in 2006 it was largely a vision of the future. Since then, much has changed. The world economy has suffered a prolonged...

• Downloads: 5

For Vendor Strategy Professionals

Report:New Zealand IT Services Market Forecast: 2009 To 2014

This document provides vendor strategists with Forrester's forecast projections for the New Zealand IT services marketplace from 2009 to 2014. It is designed to provide insight into the top line...

For CMO & Marketing Leadership Professionals

Report:Adaptive Brand Marketing

Rethinking Your Approach To Brands In The Digital Age

Today's brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing...

• Downloads: 6
• Comments: 1

For Security & Risk Professionals

Report:Updated Q4 2011: The New Threat Landscape — Proceed With Caution

The Threat Paradigm Mutates To Circumvent New Controls

We may look back on 2011 as the golden age of hacking. The first half of the year has brought forth well-publicized and devastating attacks such as the one that brought down the Sony PlayStation...

• Downloads: 16
• Comments: 1

For Application Development & Delivery Professionals

Report:SIP Trunking May Save You Money

I&O; Professionals Need To Explore SIP Trunking, But Consider Application, Security, And Interoperability Costs When Calculating ROI

The communications industry continues on its path to packetizing real-time communications managed by session initiation protocol (SIP). As a result, SIP trunking is a key component that connects...

• Downloads: 19

For Sourcing & Vendor Management Professionals

Report:Great Price, Shame About The Deal

Fixating On The Headline Discount Leads Software Buyers Astray — The Best Software Deals Balance Price, Flexibility, And Risk Mitigation

If you're a software sourcing professional, your main performance metric is probably pushing you in the wrong direction. You want to get an all-around good deal that includes vital long-term...

• Downloads: 3

For Vendor Strategy Professionals

Report:Cloud Computing In Asia Pacific 2010: End User Adoption Trends

This document provides an overview of cloud computing in Asia Pacific excluding Japan (APEJ) for vendor strategists. Survey data was gathered from over 470 interviews with CIOs, IT managers, and top...

• Downloads: 2

For Enterprise Architecture Professionals

Report:Use Forrester's Architecture Review Tool Kit To Advance Your EA Program

Materials To Implement A Scalable Project Architecture Review Process

Project architecture review is an essential practice EA teams should use to advance enterprise architecture strategies. A well-designed and transparent review process provides a counterbalance to...

• Downloads: 4

For Interactive Marketing Professionals

Report:Selecting An International Search Agency

How To Evaluate International Capabilities Of US Search Marketing Agencies

The deployment of search marketing programs across different geographical markets has led marketers to consider the support of an international search marketing agency, which offers advantages from...

• Downloads: 7

For Customer Experience Professionals

Report:The Customer Experience Index, 2011

Consumers Rate The Customer Experience Across 153 Large US Brands

To assess the state of customer experience in 2011, Forrester asked more than 7,700 US consumers about their interactions with a variety of companies. Based on their responses, we calculated Customer...

• Downloads: 19

For Security & Risk Professionals

Report:Planning For Failure

An Effective Incident Management Program Is Essential To Help You Stay In Business

It's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal everything...

• Downloads: 29

For Application Development & Delivery Professionals

Report:Update 2012: Proactive Outbound Notification Saves Money

And Provides Personalized Services To Boost Customer Satisfaction

In 2009, Forrester identified opportunities for contact center infrastructure and operations professionals (I&O;) to use proactive customer communications to reduce costs for incoming calls by sending...

• Downloads: 25

For Interactive Marketing Professionals

Report:Enabling Publisher-Side Audience Targeting

Major Online Publishers Must Embrace Audience Selling

Content-based media buys are still the primary source of revenue for most major online publishers, but improved targeting technology and evolving media buyer expectations mean digital publishers must...

• Downloads: 3

For CIO Professionals

Report:Forrester's Technology Investment Matrix Clarifies Technology Risk Issues And Strategies

Risk, as it pertains to technology development and operations, comes in many guises and requires different mitigation strategies. Unfortunately, many organizations apply a set of imprecise,...

• Downloads: 6

For Security & Risk Professionals

Report:Healthcare Security: Ready Or Not, Here It Comes

Applying Five Cardinal Rules Of Information Security To Healthcare Companies

The US Congress enacted the Health Insurance Portability and Accountability Act (HIPAA) in 1996. The security and privacy rules took effect in 2003, but none of this really improved the overall state...

• Downloads: 8

For Customer Intelligence Professionals

Report:The Forrester Wave™: Enterprise Listening Platforms, Q2 2012

How Nine Vendors Stack Up In A Constantly Changing Market

In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

• Downloads: 134
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For Vendor Strategy Professionals

Report:Public Sector IT Opportunity: India

This document provides a comprehensive background of public sector dynamics in India in order to enable vendor strategists to address market opportunities more successfully. Particular focus is given...

• Downloads: 3

For Technology Marketing Professionals

Report:Inquiry Insights: Web 2.0 And Social Media Technologies, Q1 2009

Insights For B2B Marketers

To help technology product managers and marketers better understand shifts in the Web 2.0 and social media landscape, Forrester recently reviewed 4,145 client inquiries on these topics dating back to...

• Downloads: 1

For Vendor Strategy Professionals

Report:Competitive Analysis: Morocco

These are the data tables for the report, "Morocco Industry Opportunity." The report provides a comprehensive overview for vendor strategists of vertical industries in Morocco in order to address...

For eBusiness & Channel Strategy Professionals

Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

• Downloads: 35

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

• Downloads: 1

For CMO & Marketing Leadership Professionals

Report:B2B Marketers Must Focus On Partnership And Experimentation As 2012 Budgets Rise

Business-to-business (B2B) marketing budget growth accelerated in 2012. This report reveals major trends in where those budgets are growing, helps senior marketers benchmark their budget allocation...

• Downloads: 36
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