Why Read This Report

eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for being easy to implement, have proven themselves to be winners in addressing such needs. This space, however, is much more crowded and competitive since Forrester last published on the topic in late 2007. This document is an update of the landscape, an estimate of the impact that companies can see in their Web businesses, an overview of several of the vendors that play in this space, and an outlook on the future of this type of product.
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  • The History Of Recommendation Engines
  • Why Automated Recommendations Matter On Web Sites
  • The Current State Of Third-Party Recommendation Engines
  • Predictions For The Future Of Recommendation Engines

    Don't Neglect Your Homework With Third-Party Recommendation Engines
  • Supplemental Material
  • Related Research Documents


  • Models & Calculators:

    Best Practices In Driving Revenue From Product Recommendations

  • Models & Calculators:

    Retailer Adoption And Attitudes Toward Site Merchandising Tools

  • Models & Calculators:

    Example Benefits Of A Third-Party Recommendation Engine

  • Models & Calculators:

    Estimated Current Total Market Size For Third-Party Recommendation Engines

  • Models & Calculators:

    Landscape Of Vendors



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