For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

Why Read This Report

This is the second of two reports that detail the findings from "The State of Retailing Online 2011," a research survey conducted by Forrester Research. Specific topics covered in this report include site merchandising tactics, headcount dedicated to various eCommerce functions such as merchandising and IT, and details regarding the execution of global online selling efforts. Retailers that we surveyed reported that their investments in site merchandising have bolstered eCommerce revenues as conversion rates for most web retailers have increased in the past year.
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