Forrester

For Customer Intelligence Professionals

Report:Tackle Behavioral Targeting To Modernize Customer Interactions

Benchmarks: The Cross-Channel Campaign Management Playbook

For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

• Downloads: 395
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For CMO & Marketing Leadership Professionals

Report:Emerging Technologies For CMOs To Watch: Q3 2012

New Technologies Push The Boundaries Of Customer Engagement

CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...

• Downloads: 448
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For Interactive Marketing Professionals

Report:Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer

Oreck decided it was time to get smart about impression delivery across multiple channels. Working with partner Knotice, Oreck created a unified view of the customer to effectively target and deliver...

• Downloads: 211
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For Customer Intelligence Professionals

Report:Use Customer Analytics To Get Personal

Analytically Driven Personalization Increases Retention And Return

Companies personalize products, offers, content, and communications for a variety of reasons — to treat customers uniquely, to make them feel special, and to encourage them to spend more. Firms...

• Downloads: 1001

For Application Development & Delivery Professionals

Report:Solutions Converge To Support Multichannel Customer Interactions

The Emergence Of Customer Experience Management Solutions

Business process pros can play a pivotal role in helping their organizations define a multichannel customer experience strategy, align processes, and select the right technologies to deliver results....

• Downloads: 718

For eBusiness & Channel Strategy Professionals

Report:The Emergence Of Customer Experience Management Solutions

How CXM Will Help eBusiness Leaders Drive Interactions Across Touchpoints

A new type of solution is emerging on the commerce technology landscape that promises to help eBusiness leaders drive customer targeting, content relevancy, and personalization on their sites and...

• Downloads: 1317