Forrester

Why Read This Report

There are hundreds of thousands of mobile apps out there, and they're all competing for the same mobile users. If you want to reach your customers with a custom mobile app, then you want to make sure you create one that will get high ratings. In short — stars matter. So what's the best way to structure your development shop if you want to build a highly rated app? For this report, which is the processes report of the mobile app development playbook for application development and delivery (AD&D;) professionals, we spoke with more than a dozen leading mobile app developers about how they build, test, and release their top-rated mobile apps. We've abstracted out common development best practices that these shops use that should prove helpful in building your own five-star mobile app. Keywords: mobile, iOS, Android, Windows Phone, mobile development