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"Springboard provided us with relevant research that played a significant role in the development of our small-medium business ecosystem strategy. They understood the challenges of business to business research in the IT industry, and consequently delivered a unique research model that generated a high quality of work with greater efficiency and considerably lower prices.”
APAC SMB Manager
Global Integrated IT Provider

Primary Research/Data CollectionSpringboard’s Primary Research services help our customers to be able to go directly to the market to gather research and data crucial to their business. Springboard has a track-record of doing multi-lingual, multi-country surveys on a global basis through both phone surveys and online/web surveys.

Leveraging Springboard’s own market research call center, our team uses high-end CATI systems and other technologies to provide end-to-end solutions including questionnaire design, programming, data collection, data QC, translations, along with detailed analysis and presentation of the data.

Springboard focuses on Primary Research from an IT Market Research perspective and this provides many benefits to our customers including:

  • An increased knowledge and understanding of executing IT focused Market Research.
  • Our team understands the terminology and lingo of the IT industry, which means that we can move faster and execute on projects more effectively than competitors that focus more broadly.
  • The experience of executing on numerous technology focused projects allows us to consult with clients on the best approach, questionnaire design, value added elements, etc…
  • The ability to combine Primary Research with other research elements (custom research, profiling, analysis, existing data, etc...) to provide an end-to-end project.

Through Springboard’s team and selected partners, we can execute primary research globally in the following languages- Arabic, Bahasa Indonesian, Chinese (Mandarin), Chinese (Traditional), Dutch, English, French, German, Italian, Japanese, Korean, Malay, Portuguese, Russian, Spanish, and Thai.

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