While there has been rampant innovation in the IT industry with new business models and new technologies, there has been very little of this in the IT market research industry. Most firms are still doing things now the same way they did back in the 1980’s and 1990’s and these more traditional, North American based firms have changed very little. It is quite interesting that the same analyst firms telling you and your competitors to adapt and change have changed very little themselves. Organizations are now looking for research to be more innovative and firms to be quicker in covering new geographies and new technologies, as well as delivering research in more flexible and cost effective ways. Springboard is meeting these needs through innovating and leveraging many of the trends from the IT industry and applying them to the IT market research industry. Not legacy-bound, Springboard’s cutting-edge research model uses an innovative, leaner, and more efficient research model by leveraging the following attributes: Global Research Centers of Excellence (China & India) Drastically Reduced Costs Springboard leverages world-class research centers in India and China and we supplement this with client-facing analysts in strategic worldwide locations to cultivate a lower cost, yet highly specialized, flexible, and knowledgeable research team. Marrying Senior Analysts With Our Global Research Centers We find there is a lot of power and flexibility, as well as increased global collaboration, through the marrying of senior analysts in our country offices with the team in our global research centers. Skills Springboard is able to use our global model to find highly skilled individuals who have experience in specific industries, technologies, and focus areas. Investments in Quality In the IT market research field, tapping into this deep reservoir of talent enables greater analyst specialization and experience at a fraction of the cost.