While most research resides internally within an organization, there is a huge potential to leverage existing content to help gain the attention of IT professionals and business decision makers.

Springboard’s Customized Content solutions help technology vendors leverage existing content or create new content to help with market education, market awareness, thought leadership, and lead generation. Examples of areas where Springboard can help with our Customized Content solutions include:

• Integrated marketing campaigns leveraging research
• Thought leadership content
• Benchmarking reports
• Research presentations at events, conferences, and briefings - Webinars & Webcasts
• End-user and channel marketing efforts combining research, lead generation, and customer segmentation and profiling