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Primary Research/Data Collection

Springboard’s Primary Research services help our clients to be able to go directly to the market to gather insights and data crucial to their businesses. Springboard has a track record of doing multi-lingual, multi-country surveys on a global basis through phone, face-to-face, and online/web surveys.

Leveraging Springboard’s own market research call center, our team uses high-end CATI systems and our own benchmarking technologies to provide end-to-end solutions including questionnaire design, programming, data collection, data QC, translations, along with detailed analysis and presentation of the data. Springboard focuses on Primary Research from an IT market research perspective and this provides many benefits to our clients including:

  • An increased knowledge and understanding of executing IT focused market research

  • An understanding of the terminology and language of the IT industry, which enables us to move faster and execute on projects more effectively than competitors that have a broader focus.

  • The experience of executing on numerous technology focused projects allows us to consult with clients on the best approach, questionnaire design, value added elements, etc

  • The ability to leverage our senior analysts to help provide input for questionnaire design, QC of initial and final results, as well as advanced analysis to understand what the data is saying

  • The ability to combine Primary Research with other research elements (custom research, profiling, analysis, existing data, etc.) to provide a more robust project offering

Through Springboard’s team and selected partners, we have the ability to execute primary research globally in the following languages- Arabic, Bahasa Indonesian, Chinese (Mandarin), Chinese (Cantonese), Dutch, English, French, German, Italian, Japanese, Korean, Malay, Portuguese, Russian, Spanish, Thai, and Vietnamese.

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