New Delhi, October 21, 2010 - Cloud Computing awareness has increased dramatically among organizations in India over the last 12 months and a majority of organizations consider it relevant to their IT environments, finds Springboard Research, a leading innovator in the IT Market Research industry. The Springboard report, “Cloud Computing in India 2010 - End-User Adoption Trends” revealed that 85% of the respondents showed Cloud awareness in a 2010 survey as compared to only 36% in 2009.

“Cloud adoption and awareness have increased rapidly in India, but a large proportion of non-users still have no concrete plans to adopt cloud-based solutions. While this is currently a consistent trend across the Asia Pacific excluding Japan (APEJ) region, it is also changing rapidly and the percentage of Indian organizations planning cloud initiatives is set to increase dramatically”, notes Michael Barnes, VP, Software Research at Springboard Research.

Cloud as Primarily a Cost-Saving Measure

The Springboard Research report found that organizations in India are bullish on the potential of Cloud Computing to help reduce IT-related spending across all categories of IT functions, but that Cloud is particularly relevant for reducing hardware & IT staff and operation costs. 

“While a focus on reducing hardware infrastructure costs is the most important driver of Cloud adoption in India and across APEJ region, the strong focus on scalability on-demand is unique to India-based respondents”, said Sanchit Vir Gogia, Associate Research Manager, Software Research at Springboard Research.

Storage and Enterprise Applications are Most Widely Adopted Cloud Offerings

The Springboard Research report found that among the Indian organizations currently using Cloud offerings, Storage and Enterprise Applications (CRM in particular) are most widely adopted Cloud initiatives. The adoption trends, in terms of different cloud applications, are expected to evolve significantly over the next 12 to 18 months as the demand in other areas, such as Cloud-based web conferencing and email, increases.

Cloud security remains the primary barrier to Cloud adoption in India, as reported by 19% of respondents, outweighing concerns over performance and availability (12%).

Unique across APEJ, Indian respondents identified IBM as the leader in terms of both Cloud mindshare and user adoption plans. However, Google and SDFC also ranked highly and have made strong gains in Cloud-related mindshare.

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About this Report

The Springboard Research report - “Cloud Computing in India 2010 – End-User Adoption Trends” – focuses on Cloud Computing-related awareness, understanding and adoption in India. The insights in the report were derived from interviews with 99 CIOs, IT managers and line of business managers during May 2010.

About Springboard Research

With visionaries others pursue, methods others neglect and ideas others don’t consider, Springboard Research not only seeks to lead an industry – we seek to transform it. Leveraging our pioneering research model and industry thought leaders, Springboard provides greater insight, analysis, and innovation specific to global emerging markets. Working with leading technology vendors, IT professionals, and local channels, Springboard helps our clients lead, rather than follow, market trends.

Springboard has a global presence with research centers in Australia, China, India, Japan, Malaysia, Pakistan, Singapore, the UAE, and the US. We have been acknowledged as an emerging leader and for the last three years been named a “Rising Star” in the global IT market research industry by Outsell, the leading research and advisory firm for the information industry. For more information and access to Springboard’s research, please visit www.springboardresearch.com

Media Contacts

Jonita Dhani, Marketing Executive
Springboard Research
91-11-4051-8252
[email protected]  

Michael Barnes, VP, Software Research  
Springboard Research
65-8189-3035    
[email protected]