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“Our experience with Springboard Research has been very valuable. Their innovative research model provided us with deep and actionable market intelligence on the Software-as-a-Service market in Asia. The research findings influenced our Asia Pacific strategy in 2006 – the net result being a very successful year for salesforce.com in Asia.”
Jeremy Cooper
Vice President, Marketing
Asia Pacific & Japan
Software as a Service (SaaS) is a disruptive innovation that has the potential to transform the software industry. Many new players are entering the SaaS market, while established software companies are scrambling to compete against these new entrants by developing SaaS products themselves.
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