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| “Springboard has done extremely well in helping us gain useful insights through their research. The knowledge of the Asia Pacific market coupled with the approachable project team contributed to the success of this project.” |
Director- Public Sector
Asia/Pacific
Fortune 100 Software Provider |
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This Springboard Research report examines factors that will determine the adoption, popularity and success of mobile TV services in India. In order to gain in-depth insight into the Indian users’ mind, the report analyzes current mobile usage patterns, mobile services expenditures and users’ inclinations to adopt new content-based services. Each factor examined in this report will be instrumental in determining how closely Indians embrace mobile TV. To gain a complete understanding of the mobile market in India, the analysis is based on the responses of 1,215 mobile users in six leading Indian cities, extensive interviews with senior industry executives and in-depth secondary research.
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