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This Springboard Research report examines factors that will determine the adoption, popularity and success of mobile TV services in India. In order to gain in-depth insight into the Indian users’ mind, the report analyzes current mobile usage patterns, mobile services expenditures and users’ inclinations to adopt new content-based services. Each factor examined in this report will be instrumental in determining how closely Indians embrace mobile TV. To gain a complete understanding of the mobile market in India, the analysis is based on the responses of 1,215 mobile users in six leading Indian cities, extensive interviews with senior industry executives and in-depth secondary research.

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