Springboard Research Launches “Market Canvas” Line of Research Services
Springboard Research, a leading provider of innovative IT market research services, today launched its Market Canvas solution. With the launch of Market Canvas, Springboard Research will leverage its next generation research model to help IT vendors monitor rapidly emerging, under-researched market segments.
Market Canvas is an annual subscription service that that provides clients with a cost effective tool to monitor and analyze key IT industry ecosystems online. The motive behind launching the service was a realization that understanding large networks of IT industry partners was very difficult – and expensive – with existing information sources.
Using Springboard’s extensive technology resources and existing competence in content-related deployment, this service is delivered via the Internet through a dynamic web portal, allowing databases and information to be continuously updated and delivered directly to clients.
The first in the Market Canvas portfolio, Asia/Pacific ISV Market Canvas, will focus on providing ongoing market research on Independent Software Vendors (ISV) in key Asian markets. The service, supported by dedicated analysts, will focus on identifying, profiling and tracking a large number of ISVs in the region and monitor the broader ISV environment across the Asia Pacific region.
“Our Market Canvas line of services is focused on providing dynamic research services to our clients, especially in areas that have been neglected and under-researched by the traditional IT market research firms,” said Dane Anderson, Vice President of Research for Springboard Research. “The Market Canvas rollout is a fitting showcase for the innovative solutions our next generation research model brings to our clients.”
Springboard Research has plans to further expand its Market Canvas offerings with the addition of services focusing on emerging technologies and other focus areas based on client demand.
“We have seen clients embrace the Market Canvas model because it fills a void in their ability to gain actionable market intelligence in certain areas,” said Chris Perrine, Vice President of Business Development for Springboard Research. “Based on the pre-launch market response, we are planning to launch several more Market Canvas services in Q4 2004 and throughout 2005 to satisfy client demand.”
About Springboard Research
Springboard Research is a leading provider of innovative IT market research products and services. We leverage a next generation research model that harnesses new opportunities to streamline operations, automate research processes, and deliver insights in more interactive formats. Springboard’s cutting-edge research model leverages offshore research resources, the Internet, and an increased use of technology as engines of innovation to deliver unique research value. Our growing client base consists of leading IT firms in the hardware, software, networking, and services sectors.
A subsidiary of Knowledge Platform Inc., Springboard Research is headquartered in Singapore with offices across the Asia/Pacific region.


Chris Perrine
Vice President - Business Development
Springboard Research
[email protected]