Market Canvas is an annual subscription service that that provides clients with a cost effective tool to monitor and analyze key IT industry ecosystems online. The motive behind launching the service was a realization that understanding large networks of IT industry partners was very difficult – and expensive – with existing information sources. The Market Canvas solution provides the following key delivery components:
Directory: The Directory provides a matrix or table that allows clients to view, sort and filter the entire market at once in order to select the key companies they wish to inspect in greater detail.
Cheat Sheet: Once the companies are searched and sorted in the Directory, the Cheat Sheet function allows clients to dive deeper into the details of any particular company.
Profiles: A select number of companies are analyzed on a continuous basis through 6-8 page qualitative profiles. This delivery format provides a more analytical and detailed assessment of the companies included in the service.
News: An additional source of information provided is the publication of key news events for the companies tracked in the service.

The offerings in the Market Canvas portfolio include:

ISV Canvas: This product continuously tracks Asia Pacific Independent Software Vendors (ISVs) to help companies understand this rapidly emerging sector more fully.
SI Canvas (coming soon): The soon to be released System Integrator (SI) Canvas tracks Asia Pacific SIs on a continuous basis to support vendors’ partnering efforts.
Channel Canvas (coming soon): In addition to ISVs and SIs, Channel Partners play an important customer facing role for IT solutions sales across the region. This product will index and track these players across Asia Pacific.
Public Sector Deal Canvas (coming soon): The Public Sector Deal Canvas will leverage the Market Canvas tool to track key public sector deals across the Asia Pacific region.
Products Market Canvas Quick Takes Win/Loss Canvas