Primary Research services help our customers to
be able to go directly to the market to gather
research and data crucial to their business. Springboard
has a track-record of doing multi-lingual, multi-country
surveys on a global basis through both phone surveys
and online/web surveys.
Leveraging Springboard’s own market research
call center, our team uses high-end CATI systems
and other technologies to provide end-to-end solutions
including questionnaire design, programming, data
collection, data QC, translations, along with
detailed analysis and presentation of the data.
Springboard focuses on Primary Research from an
IT Market Research perspective and this provides
many benefits to our customers including:
- An increased knowledge and understanding of
executing IT focused Market Research.
- Our team understands the terminology and lingo
of the IT industry, which means that we can
move faster and execute on projects more effectively
than competitors that focus more broadly.
- The experience of executing on numerous technology
focused projects allows us to consult with clients
on the best approach, questionnaire design,
value added elements, etc…
- The ability to combine Primary Research with
other research elements (custom research, profiling,
analysis, existing data, etc...) to provide
an end-to-end project.
Through Springboard’s team and selected
partners, we can execute primary research globally
in the following languages- Arabic, Bahasa Indonesian,
Chinese (Mandarin), Chinese (Traditional), Dutch,
English, French, German, Italian, Japanese, Korean,
Malay, Portuguese, Russian, Spanish, and Thai.