As General Manager of VMware ASEAN, Ed Lenta is responsible for providing strategic direction and building VMware’s market leadership in virtualization technology throughout Thailand, Malaysia, the Philippines, Indonesia and Singapore, where he is based. Well known as a virtualization evangelist, he oversees all aspects of the company’s customer-facing activity in the ASEAN region and is responsible for market development.

Lenta previously worked as Regional Sales Director across Australia and New Zealand, where he was responsible for establishing VMware’s business. In fact, he was instrumental to the adoption of virtualization in industries such as banking, law, retail and manufacturing, as well as among government organizations.

Prior to joining VMware, Lenta worked with Gen-I/Telecom NZ, a leading ANZ systems integrator, after running his own IT business Development Company. He graduated from the University of Durban in South Africa with a Bachelor of Commerce degree.

Married with three children, Lenta is a keen sportsman and often competes in marathons.