Tirthankar Sen
  Director, Channel Research

“Springboard’s open work culture along with a flexible research model has helped me grow and gain better insight on the IT market. I am happy to be a part of this fast growing company that is helping IT majors get an edge in their business partner strategies.”

Tirthankar currently serves as Research Director with Springboard Research, where he is responsible for overseeing research focused on Business Partners, which includes local Independent Software Vendors (ISVs), System Integrators (SIs), and Resellers. Tirthankar works closely with leading technology vendors to help them better identify and understand the local Channel eco-system as well as managing research projects that help local partners to provide their feedback and thoughts to the market.

Prior to joining Springboard, Tirthankar was heading the Sampling Operations for Greenfield Online, a leading independent provider of Internet survey solutions for the global market research industry.  During his tenure, he played a primary role in establishing the research processes and overseeing the functioning and interaction of the team. Before this, Tirthankar worked with IDC India for three years in the custom research division. While there, he managed several high profile studies relating to market potential and demand estimation, customer satisfaction, psychographic analysis and entry-level strategies for IT and telecom clients. His research work has also been published in many Indian IT & telecom magazines, including Dataquest and Voice & Data.

Tirthankar has amassed more than 16 years of experience in the field of market research and business development. He has earned an Economics honors degree from MS University, Vadodara, India, and a post-graduate degree in Business Management from IMI, New Delhi, with a specialization in marketing.