Michael Barnes
  Vice President of Software & Asia Pacific Research

“Springboard’s research model has allowed vendors to gain more detailed research on the fast moving software markets in Asia. The market is accelerating rapidly and Springboard’s goal is to help our clients lead rather than follow market trends.”

Michael Barnes is globally recognized as a leading software analyst in the information and communications technology (ICT) industry. With over 14 years of industry experience, Michael has built a solid reputation for helping organizations effectively leverage technology to meet their business objectives. He has also worked with leading software vendors to help steer their technology direction, strategic marketing messages and go-to-market strategies, based on analysis of technology trends as well as corporate IT buying patterns and business requirements. At Springboard Research, he leads all software-related research and consulting, and also heads Springboard’s Asia Pacific research activities.

Prior to joining Springboard Research, Michael led software infrastructure research in Asia Pacific for Gartner, where he advised large organizations and government agencies on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He also brings strong research and domain expertise from his earlier stints at META Group, Hurwitz Group and Prudential Insurance.

Michael is an authoritative speaker and his insights and opinions on trends within the software and services market are held in high esteem by varied audiences worldwide.

Michael has a Masters Degree in Economics from Northeastern University in the United States.