|
|
|
Day 2 - Boot Camp (for SaaS Providers and Channel Partners only) -
Ocean 6 , Level 2
|
|
|
IT vendors must educate the market on the value of their SaaS solutions and Cloud-based
offerings. At the same time, it is crucial that SaaS and Cloud Computing providers
expand their partner strategy and channels to market in order to improve both the
breadth and depth of their offerings and meet local customer needs throughout the
Asia Pacific region.
This half-day boot camp will provide attendees with a prime opportunity to hear
from major SaaS providers interested in expanding their partner channels and broadening
their ecosystem of implementation and consulting partners throughout Asia Pacific.
Designed as a venue for SaaS vendors, ISVs and partners to interact and explore
opportunities for SaaS and Cloud-related business opportunities, this boot camp
is targeted at business and technology solutions and services providers across the
region.
|
|
Agenda
|
|
Time
|
Description
|
Speaker
|
|
07:30 - 08:15 (45mins)
|
Networking Breakfast
|
|
|
08:15 - 09:00 (45mins)
|
Market Opportunity in Asia Pacific For Vendors and SaaS ISVs
|
Dane Anderson, CEO & EVP Research - Springboard Research
Michael Barnes, VP Software & AP Research - Springboard Research
|
|
09:00 - 09:35 (35mins)
|
A New Force for Innovation
Force.com is the fastest platform for building and deploying enterprise applications.
What used to take months can now be done in days or weeks. Unlike a stack of separately
designed hardware and software products, Force.com speeds innovation through a powerful
yet easy-to-use development model. Assemble applications with clicks, components
and code then instantly deploy them to the salesforce.com infrastructure. Developers
and ISVs are using Force.com to build core business applications, like enterprise
resource planning (ERP), human resource management (HRM) and supply chain management
(SCM).
Guy Cross, VP of Alliances for Asia Pacific, salesforce.com is going to give a tour
of Force.com features, share real-world examples of applications that have been
built on Force.com and how developers and ISVs alike can start building any applications
on Force.com today. In addition, Alan Perkins, CIO of Altium will share his customer
success story.
|
Guy Cross, VP of Alliances Asia Pacific - Salesforce.com
|
|
09:35 - 10:10 (35mins)
|
Every Cloud has a Silver Lining – The Channel Perspective
Customers needs are changing, partner profit margins are being driven down, software
as a service is replacing traditional infrastructure investments. While many partners
of traditional software vendors struggle with the move to Software as a Service,
the market shift is clear. Trend Micro has been in the software industry for 20
years, they have been at the forefront of market shifts in the past such the move
to server based computing, the shift to email as a common platform and the growth
of the use of the internet for business - along the way they have provided industry
leading solutions to address these changes. Trend Micro has remained a 100% channel
focused company throughout all of these market shifts, and with software as a service
partners will see that there is enormous potential and a place for them to provide
invaluable solutions and services around security that leverages what Trend Micro
has to offer.
|
Greg Boyle, APAC Product Marketing Manager - Trend Micro
|
|
10:10 - 10:30 (20mins)
|
Networking Break
|
|
|
10:30 - 11:05 (35mins)
|
The SaaS Trend is Undeniable, Are you Onboard?
Companies around the world of all sizes, in all industries, are migrating in ever-increasing
numbers to embrace cloud computing. As one of the global leaders in SaaS, Google
Apps has experienced accelerating adoption with over 3,000 businesses signing up
daily and over 10 million active users from over 1 million companies already using
Apps successfully. Major corporations from Docomo interTouch to Telegraph Media
Group in the UK are all migrating to Google Apps, along with small and medium sized
businesses around the world. As companies everywhere shift to embrace SaaS, technology
services firms are rapidly evolving to meet their customers needs and expand their
skill sets into a profitable, growing market. In Asia Pacific, Google goes to market
solely through channel partners, and is working with a growing base of these technology
services firms as partners to meet this customer demand around the world.
|
Tan Bee Loon, Head of Sales, Southeast Asia - Google Enterprise
|
|
11:05 - 12:30 (85mins)
|
Panel Discussion and Q&A Session
Russel Smith - Strategon Asia Deepak Ramanathan – Google Enterprise Greg Boyle
– Trend Micro others tbd…..
|
Moderated by Dane Anderson and Michael Barnes - Springboard Research
|
|
|
|
|
Who Should Attend
|
This half-day Boot Camp will provide attendees with a prime opportunity to hear
from major SaaS providers interested in expanding their partner channels and broadening
their ecosystem of implementation and consulting partners throughout Asia Pacific.
Designed as a venue for SaaS vendors, ISVs and partners to interact and explore
opportunities for SaaS and Cloud-related business opportunities, this Boot Camp
is targeted at business and technology solutions and services providers across the
region.
|
|
|
|
|
